Web Survey Bibliography
Title Eye-tracking Social Desirability Bias
Author Kaminska, O.; Foulsham, T.
Source Bulletin of Sociological /Bulletin de Méthodologie Sociologique, 130, 1, pp. 73-89
Year 2016
Database SAGE Journals Online
Access date 19.04.2016
Full text pdf (161 KB)
Abstract Eye tracking is now a common technique studying the moment-by-moment cognition of those processing visual information. Yet this technique has rarely been applied to different survey modes. Our paper uses an innovative method of real-world eye tracking to look at attention to sensitive questions and response scale points, in Web, face-to-face and paper-and-pencil self-administered (SAQ) modes. We link gaze duration to responses in order to understand how respondents arrive at socially desirable or undesirable answers. Our novel technique sheds light on how social desirability biases arise from deliberate misreporting and/or satisficing, and how these vary across modes.
Access/Direct link SAGE Journals (Abstract) / (Full text)
Year of publication2016
Bibliographic typeJournal article
Web survey bibliography - Bulletin of Sociological Methodology/Bulletin de Méthodologie Sociologique (12)
- Social Desirability and Undesirability Effects on Survey Response latencies; 2017; Andersen, H.; Mayerl, J.
- Methodological Aspects of Central Left-Right Scale Placement in a Cross-national Perspective; 2016; Scholz, E.; Zuell, C.
- Secondary Respondent Consent in the German Family Panel; 2016; Schmiedeberg, C.; Castiglioni, L.; Schroeder, J.
- Eye-tracking Social Desirability Bias; 2016; Kaminska, O.; Foulsham, T.
- Cell Phone and Face-to-face Interview Responses in Population-based Sur- veys - How Do They Compare?; 2015; Ghandour, L.; Ghandour, B.; Mahfoud, Z.; Mokdad, A.; Sibai, A. M.
- Collecting Health Research Data - Comparing Mobile Phone-assisted Personal Interviewing to Paper-and...; 2015; van Heerden, A. C.; Norris, S. A.; Tollman, S. M.; Richter, L. M.
- Circumventing Nonresponse - Upgrading Traditional Company Survey Data with Unobtrusive Data from Company...; 2015; Rasmussen, K. B.Thimm, H.
- Invitation Design Elements in Web Surveys - Can One Ignore Interactions?; 2014; Mavletova, A. M., Deviatko, I., Maloshonok, N.
- Counting and Measuring Online: The Quality of Internet Surveys; 2012; De Leeuw, E. D.
- Aux Abonnes Absents: Liste Rouge Et Telephone Portable Dans Les Enquetes En Population Generale Sur...; 2005; Beck, F., ., Peretti-Watel, P.
- Online or Not Online? A Comparison of Offline and Online Surveys Conducted in the Context of 2002 German...; 2004; Faas, T.
- Computer-Assisted Interviewing: The Design and Application of Survey Software to the Wired Suburb Project...; 1999; Hampton, K. N.